Meta Ads Mobile Attribution

The market for mobile apps is expanding. By 2030, the worldwide mobile app market is expected to have grown from $252.9 billion in 2023 to $626.4 billion. Millions of new users download, subscribe, and buy inside apps each year. Meanwhile, with over 3.1 billion daily users on Meta platforms, Meta continues to be one of the greatest growth channels for apps. There has never been a better chance to attract and interact with the right users with that kind of reach. The challenge is that you won't be able to identify which installs or transactions are the result of the ads if you don't have accurate mobile attribution for Meta Ads. As a Mobile Measurement Partner (MMP), FalconMetrics can help with that.

Why Mobile Attribution for Meta Ads Matters

ROAS is directly impacted

Mobile attribution is not the same as web attribution. Events on the web are monitored using open browser standards, pixels, and cookies. Attribution in the mobile world requires SDK-level integrations, stricter privacy rules and regulations, and restricted app stores (iOS & Android).

Free onboarding

Transparant Pricing

Unlock the Power of Meta

Meta’s Advantage+ AI was released in 2025 and according to Meta, one of the most powerful campaign engines ever built. With access to billions of data points across its platforms, Meta claims that Advantage+ automatically discovers high-value audiences, serves ads at the right time, and optimizes for results that matter.

Built for Small & Medium-Sized App Creators

Most MMPs charge high onboarding fees, making it harder for small and medium-sized app creators to get started. At FalconMetrics, onboarding is 100% free. Need help? You won't be stuck in an FAQ rabbit hole. Our developers provide premium, hands-on support to ensure your tracking is set up correctly, because we understand what it means to run and grow an app business without enterprise-level budgets.

We’re here to answer all your questions

What is this platform and why should I be excited?

Our platform is a lightweight, reliable, and easy-to-integrate solution for mobile attribution! Whether you're an app developer or a marketer, our tool provides what you need to successfully track and optimize your ad campaigns

How does it work?

Create an account, provide your app details and campaign info, then download the mobile SDK and integrate it into your app. We automatically track installs, and you decide how to attribute the conversion.

Which ad networks do you support?

We currently support Meta (Instagram, Facebook, Audience Network) but we are working on adding more networks.

How do you guarantee user privacy?

Our mobile sdks give your users the flexibility to opt-out of tracking at any time. We comply with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) and the guidelines from the App Stores.

How is this different from other mobile attribution solutions?

While other solution focus on custimisation, big entrerprises have specific requirements and complex integration workflows. With FalconMetrics, you get a reliable, easy-to-use and plug-and-play solution.

Will it work with my app?

Yes! Our tool seamlessly integrates with major app stores (iOS/Android) and tracking systems, making it easy to monitor performance without headaches.

Meta