Meta Ads Mobile Attribution
The market for mobile apps is expanding. By 2030, the worldwide mobile app market is expected to have grown from $252.9 billion in 2023 to $626.4 billion. Millions of new users download, subscribe, and buy inside apps each year. Meanwhile, with over 3.1 billion daily users on Meta platforms, Meta continues to be one of the greatest growth channels for apps. There has never been a better chance to attract and interact with the right users with that kind of reach. The challenge is that you won't be able to identify which installs or transactions are the result of the ads if you don't have accurate mobile attribution for Meta Ads. As a Mobile Measurement Partner (MMP), FalconMetrics can help with that.
Why Mobile Attribution for Meta Ads Matters
Mobile attribution is not the same as web attribution. Events on the web are monitored using open browser standards, pixels, and cookies. Attribution in the mobile world requires SDK-level integrations, stricter privacy rules and regulations, and restricted app stores (iOS & Android).
This increases the complexity and importance of Meta Ads mobile attribution. Without it:
- Campaigns cannot be optimized by Meta's algorithm.
- Apps run the risk of reporting up to 40% fewer actual installs.
- ROAS is directly impacted.
FalconMetrics fixes this by feeding all conversion events directly into Meta Ads Manager. This includes actions such as installs, registrations, sign-ups, and in-app payments. FalconMetrics streamlines attribution of mobile campaign performance by sending data straight into Meta's platform, without the need for extra dashboards. By this integrated approach, Meta's algorithms will have the full information they need in order to attribute the conversions to the right campaigns successfully, which will ultimately result in more accurate reporting, accurate ROAS, and better performance for mobile advertisers.
Start optimizing your Meta Ads campaigns today
FalconMetrics is the first Flutter-first Mobile Measurement Partner (MMP) that makes Meta Ads mobile attribution effortless. Our SDK can be integrated in just minutes and begins sending conversion data instantly into Meta Ads Manager.
- No credit card needed
- 30-day free trial
- 60-day money-back guarantee
Unlock the Power of Meta
Meta’s Advantage+ AI was released in 2025 and according to Meta, one of the most powerful campaign engines ever built. With access to billions of data points across its platforms, Meta claims that Advantage+ automatically discovers high-value audiences, serves ads at the right time, and optimizes for results that matter.
But Advantage+ is only as good as the signals that are being fed into it. If campaigns only report “installs,” Meta’s AI can’t really learn who your best users are.
FalconMetrics ensures Advantage+ AI gets the complete funnel of conversion signals it needs; from installs and registrations to add-to-carts, purchases, and subscriptions.
- SKAN support on iOS (read more)
- Direct conversion feeding into Meta Ads Manager
- Rich event data to train Advantage+ who your highest-value users really are
- Smarter optimization → faster learning, better targeting, and higher ROAS
With FalconMetrics, you’re not just measuring attribution, you’re actively training Meta Advantage+ AI to find and convert the best possible users for your mobile app.
And unlike any other Mobile Measurement Partner, we back this with startup-friendly pricing. FalconMetrics offers the most transparent pricing in the market: pay-as-you-go if you want full flexibility, or choose from three subscription tiers if your team prefers predictable monthly costs. No hidden fees, no enterprise-only contracts, just clear pricing that scales with you.
Frequently Asked Questions About Our Meta Integration
What is Meta Ads mobile attribution?
Meta Ads mobile attribution is the process of tracking which ad campaigns are responsible for app installs, registrations, purchases or other vital mobile conversions. Unlike web attribution, mobile attribution must account for closed systems like the App Store and Google Play, which makes it more complex.
Why is app attribution different from web attribution?
On the web, attribution relies on open standards such as cookies and pixels. Mobile attribution, especially on iOS, depends on frameworks like Apple’s SKAdNetwork (SKAN), which only shares aggregated and delayed data. This makes it harder for ad platforms to optimize unless you provide clean, reliable conversion signals. This makes it critical for app teams to work with Mobile Measurement Partners like FalconMetrics that specialize in mobile attribution.
How does FalconMetrics help with Meta Advantage+ AI?
Meta’s Advantage+ AI optimizes campaigns based on the conversion data it receives. FalconMetrics ensures that every important event, from installs to in-app purchases is captured and pushed directly into Meta Ads Manager. With more accurate signals, Advantage+ can better identify your highest-value users and drive stronger return on ad spend.
Does FalconMetrics support SKAdNetwork (SKAN)?
Yes. FalconMetrics fully supports SKAN 4.0 and will continue to support future Apple frameworks like AdAttributionKit. This ensures your Meta Ads attribution remains accurate and compliant, even as privacy rules evolve.
Who is FalconMetrics built for?
Most Mobile Measurement Partners focus on large enterprise clients with heavy contracts and complex integrations. FalconMetrics is made for small to medium-sized app teams that want a lightweight solution without sacrificing accuracy or performance.
Get help with Meta integration
Have questions about integrating our SDK with Meta Ads? Our team is ready to help you implement FalconMetrics for optimal performance tracking.